Resources Library by ANA

The impact of climate change on business

'Climate Change is the greatest market failure the world has seen' Sir Nicolas Stern, former Chief Economist of the World Bank. This statement reinforces the view that climate change is a product of the world's economic and social 'system' as a...

Catalogue: Congress 2008: Frontiers

Authors: Yashwant Deshmukh, Lloyd Hetherington, Eugene Kritski, Fabián Echegaray

Companies: Market Analysis, GlobeScan Incorporated

September 26, 2008

Kuschel, Kuschel, Kuschel

Issues such as sustainability, social responsibility, ethical and ecological correctness dominate the headlines and political agendas as well as brand vision workshops. And they also extend into the most intimate areas of people’s lives which,...

Catalogue: Congress 2008: Frontiers

Authors: Hans-Bert Matoul, Stefan Hagl, Michael Wittenberg

Company: Happy Thinking People

June 15, 2008

Closing the offline/online gap

Understanding the customer is one of the biggest challenges a marketer faces in his / her daily work life. A thorough understanding of the customer is the basis for a positive interaction. The starting points for the project approach described in...

Catalogue: Automotive 2008

Authors: Marc Drüner, Hendric Halley

March 3, 2008

Sustaining personal mobility in the evolving urban living context

The symbiosis of developers (business), government agencies, and consumer desires is entering a new era in the US market, bringing the consumer lifestyle to places it has never been; but one might argue more inline with other global standards. The...

Catalogue: Automotive 2008

Author: Kevin M. Joostema

Company: GfK

March 3, 2008

Marketing sustainable cars

Encouraging more responsible and sustainable consumption is fast becoming an important public policy goal. Global automotive marketing has traditionally encouraged purchase and consumption choices that are optimal for particular individuals. Many of...

Catalogue: Automotive 2008

Authors: Richard Starr, Richard Brookes

March 3, 2008

Branding national assets amidst global diversity

Globalization trends and regional integration in Latin America have brought major pressure to define which national assets are unique and, therefore, how a country, its people and its economic profile can be characterized in order to ensure...

Catalogue: Global Diversity 2006

Authors: Fabián Echegaray, Leonardo Athias

Company: Market Analysis

May 8, 2006

Sustainable motivation

There have been a number of recent surveys on consumer's awareness of a wide range of environmental concerns, almost without exception demonstrating concern for the issues.They even generally show that consumer's would pay a premium for...

Catalogue: ESOMAR Responsible Marketing 2004

Author: David Elliott

May 11, 2004

Green consumer marketing

This paper examines the concept of 'green marketing' from both an American and European viewpoint.The rationale for a company adopting this strategy is discussed. Both voluntary self-regulation and government regulation of this area is summarized....

Catalogue: ESOMAR Responsible Marketing 2004

Authors: John Commiskey, Patrick E. Murphy

May 11, 2004

Overcoming the communication gap

The paper describes the challenges of environmental communication within a policy of sustainability. Based on empirical studies, which were launched by the Federal Environmental Agency, the paper shows the need for a fundamental transformation of...

Catalogue: ESOMAR Responsible Marketing 2004

Authors: Christian Loewe, Martin Lichtl

May 11, 2004